MISSION
WE ARE ENTERING A NEW ERA OF OUR BRAND. THE WORLD IS CHANGING QUICKER THAN EVER BEFORE, AND AS A YOUTH BRAND IN THE SPORTS INDUSTRY, WE NEED TO IMPROVE. OUR GOAL IS TO BE THE PIONEER IN OUR SPORT WHERE SUSTAINABLE ACTIONS ARE CONSIDERED, VALUED & IMPLEMENTED THROUGH-OUT OUR ENTIRE COMPANY. WE CAN’T DO IT ALL FOR NOW, BUT FOR 2024 A LOT HAS ALREADY TAKEN ACTION AS YOU CAN READ BELOW. THIS IS THE YEAR OF CHANGE. FOR OUR CUSTOMERS. FOR US. FOR THIS PLANET.
DESIGN PROCESS
THIS IS WHERE IT ALL STARTS. IN OUR MINDS. ON OUR WORKSHOPS. INSIDE OUR WALLS. WITH A SUSTAINABLE VISION, LEADERSHIP & MINDSET NEW IDEAS STARTS TO FLOW. FOR 2024 WE HAVE STARTED TO THINK IN A NEW WAY. WE BELIEVE THAT WE CAN FIND A FINANCIAL WAY FOR OUR BRAND BY TAKING CARE OF THE ENVIRONMENT. A LONG-TERM IDEA WHERE BRAND VALUE, CUSTOMER RELATIONS & INCREASED SALES CAN GO HAND IN HAND BY EVALUATING ALL STEPS IN OUR DESIGN PROCESS.
FACTORIES
WE HAVE HAD DEMANDS ON OUR FACTORIES SINCE 2008 WHERE THE REACH LAWS WERE IMPLEMENTED IN SWEDEN TO REDUCE CHEMICALS IN GOODS, BUT FOR 2023 WE HAVE TAKEN NEW STEPS ON DEMANDING OUR FACTORIES TO IMPROVE. WE ARE NOW PUSHING OUR PARTNERS HARDER IN TERMS OF PRODUCTION, MATERIAL CHOICES, SAMPLING, WATER CONSUMPTION & SHIPPING TO IMPROVE OUR ENTIRE WORKFLOW WITH OUR FACTORIES AND WE ARE CHOOSING PARTNERS AFTER HOW THEY PERFORM. BY SUCH AN EFFORT, SUSTAINABLE ITEMS ARE NOW ADDED IN ALMOST ALL PRODUCT GROUPS FOR 2024/2025.
PRODUCTION
THIS IS WHERE IT ALL STARTS. IN OUR MINDS. ON OUR WORKSHOPS. INSIDE OUR WALLS. WITH A SUSTAINABLE VISION, LEADERSHIP & MINDSET NEW IDEAS STARTS TO FLOW. FOR 2024 WE HAVE STARTED TO THINK IN A NEW WAY. WE BELIEVE THAT WE CAN FIND A FINANCIAL WAY FOR OUR BRAND BY TAKING CARE OF THE ENVIRONMENT. A LONG-TERM IDEA WHERE BRAND VALUE, CUSTOMER RELATIONS & INCREASED SALES CAN GO HAND IN HAND BY EVALUATING ALL STEPS IN OUR DESIGN PROCESS.
